Lisa Copeland is the Chief Influencer/Co-Founder of Cars Her Way LLC. CHW is a software and technology company that works with automotive manufacturers and dealers specializing in driving in market female consumers through advanced technology to show room floors around the U.S. Lisa believes that marketing without technology is like driving with your eyes closed. In her spare time, Lisa is a highly sought out International Keynote Speaker, Television Personality, Best-Selling Author, Award Winning Sales Expert, and Former Automotive Dealer Principal. With over 25 years of proven success, Lisa Copeland is a dedicated pioneer in the field of brand, sales strategy and technology. Lisa’s new book “The Art of the Big Sell” – how to sell a movement rather than just a product is set to release in Nov 2018. Lisa’s been named one of the Top 100 Women in the Automotive Industry in 2016 and has founded 4 successful start ups from the mortgage industry to the automotive industry. Lisa is committed to the entrepreneurial community and often coins herself ” a serial entrepreneur’. Lisa’s success story has been featured in prominent publications including the Wall Street Journal, the New York Times, Marie Claire, Bloomberg and Fox Business.